The Reddit Explorers Club transformed the digital world of Reddit into a living, breathing representation of its community via a surreal adventure clubhouse. Marketers could explore Reddit’s landscape and learn about the platform, its users, and communities in a highly engaging way.
ADWEEK 2023 Winner / Best Experiential Activation by a Technology Brand
GrandEx 2023 Winner / Campaign of the Year Award
Cannes Lions International Festival 2022
Cannes, France
Environmental Design.
Fabrication Managment.
Prop Styling.
Within the Reddit Explorers Club, over 20 interactive touchpoints allowed viewers learn more about the Reddit landscape in highly engaging, often unexpected ways.
