To promote the upcoming series, House of the Dragon, and their new accompanied app, DracARys, we invited Game of Thrones fans inside a fiery Dragon’s Den. This nearly 4600 sq ft space transported guests into the world of Westeros, recreating iconic visuals from the show, and included over 40 actors to create a fully immersive experience.
2023 Clio Awards Silver Winner - Integrated Campaign
2023 Clio Awards Silver Winner - Integrated Campaign
HBO Max
San Diego Comicon
Environmental Design. Fabrication Management.
Prop Styling.
San Diego Comicon
Environmental Design. Fabrication Management.
Prop Styling.
The experience starts right outside the entry doors, where attendees get to interact with merchants, outdoor musicians, and witness live sword fights break out amongst ‘bystanders’. As guests enter the experience, they are guided through a ceremonial dragon hatching experience led by a Dragonkeeper. They are taken through four distinct zones, each with cinematically dramatic audio and visual layering to create a completely immersive experience.
![]()
Game of Thrones author George R Martin + several of the cast passed through the experience
PRESS :
