In celebration of HBO’s new series, House Of The Dragon we created an immersive four-day fan experience “House of the Dragon: The Dragon’s Den.” An interactive experience where Comic-Con attendees were guided through a ceremonial dragon hatching experience. They walked in a Targaryen’s footsteps, proving they were worthy of a bond with a dragon. Upon completion of the experience, each person got to hatch their personalized, virtual dragon egg in a new augmented reality app, House of the Dragon: DracARys, before exiting, enabling them to “raise” their dragon at home.
San Diego Comic Con
San Diego, CA